Rank algorithm update from google weeded out a lot of good or bad websites, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it becomes clear that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. It was quite some time ago, I needed to rank the keyword, Machine Chains, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, sherri hill dresses , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. Now you can see, creating quality content and article marketing is what we have to do to get great result. If you can build a group of your own blogs, for instance Coil Chains, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, nothing will automatically improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, say this one, Grade 70 Chain, nice writing, good content, published on popular site, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, it’s a big loss if you don’t use this tool.