When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
A few real world examples will help to explain what I said. It was quite some time ago, I started with this keyword, shock cord, it was old way of link building all the way, a lot of sites I used had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? It all boils down to content, so if you create great content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, take a look at this blog, best smartphone , I didn’t put too much effort into it from start, but I never stopped posting, I guess you believe this site won’t be doing too well, in reality this site is doing pretty well for more than a few search terms. Now you can see, creating quality content and article marketing is what we have to do to get great result. Now imagine you have your own blog network, something like car snow chain, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, be it your business or search rankings, now all we need to do is to give our love for creating and sharing quality content and not to worry about the search results every day. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, say this Tire Chains, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s real easy and useful, it’s a big loss if you don’t use this tool.