When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it becomes clear that linking campaign the old way is the thing of past, probably due to links crammed sites being thrown away by google.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. When I got into online marketing long time ago, I started with this keyword, Ratchet Load Binder, of course with old way of link building, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, this was the case until google made the change. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, top smartphones 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. Now you can see, article marketing with great content is the way to go. If you can build a group of your own blogs, for instance Transport Chain, then it will be easier to do article marketing.
Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to give our love for creating and sharing quality content and not to worry about the ranking all the time. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, Grade 30 Chains, explains some interesting concepts, nice writing, good content, published on popular site, all these points make it perfect for SEO.
Last but not least, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s easy and really useful, it’s a big loss if you don’t use this tool.