Beginning early this year, google made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being de-indexed by google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. It was quite some time ago, I started with this keyword, cable pullers, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, take a look at this blog, mothers day gift , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. Now you can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, something like wire fence grip, you will have the power to push any sites up in search engines.
At the end of day all you need to do is to create attractive content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, now all we have to do is to give our love for creating and sharing nice content and not to worry about the search results every day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, take binder chains as an example, nice writing, good content, published on popular site, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s easy and really useful, no one should miss this tool out.