When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being de-indexed by google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started with this keyword, Transport Chain, it was old way of link building all the way, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, sherri hill dresses , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As far as SEO concerned, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, for instance Sash Chains, then it will be easier to do article marketing.
At the end of day all you have to do is to create quality content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself,such as Machine Chains, nice writing, good content, published on popular site, this article is a good example of article marketing.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s easy and really useful, it’s a big loss if you don’t use this tool.
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